Consumer behaviour is shifting.
In-store impulse buying decisions are growing, and brand owners are favouring paper-based packaging. The shelf is becoming the most important sales channel — and it demands print quality.
Sustainable digital transformation
for the corrugated packaging industry.
Kento Hybrid® is the world's first fully integrated hybrid system for corrugated packaging — digital inkjet, HD flexo and inline rotary die-cutting in a single line. One line. Infinite possibilities.
Industry Trends
The corrugated market is moving faster than its presses.
Three structural shifts are reshaping what corrugated converters need from their printing lines.
Packaging demands are evolving.
Higher-quality corrugated graphics, more SKUs, smaller batches. Brand owners want versioning, regional adaptations, and short campaigns — without sacrificing the visual standards of long runs.
Existing equipment shows its limits.
Analog flexo penalises short runs with plate cost and changeover time. Pure digital is cost-prohibitive at high coverage. Most converters are caught between two technologies that each solve only half the problem.
The Challenge
Your plant wasn't built for what the market demands today.
The demands on corrugated packaging have changed structurally: more personalisation, shorter deadlines, more references in production. Brands expect high-quality graphics on every order — regardless of run length.
Flexo HD is efficient at volume, but penalises changeovers and fixed costs (plates) on short and medium runs. Digital inkjet offers variability — but at a cost per piece that limits profitability at higher coverage. Most converters are caught between two technologies that each solve only half the problem.
The market never stops
Customers demand 365/24x7 responsiveness. Shorter series, higher personalisation, minimal lead times — and zero defects as the baseline, not the exception.
Margins under pressure
Cost per box is the new KPI. Every investment decision must be justified with hard ROI data. There is no room for overcapacity or underutilised assets.
Plants stretched thin
Rising inventory levels, a shortage of skilled operators, and long ramp-up cycles are compounding the pressure on production floors worldwide.
The Solution
Kento Hybrid® The best of both worlds.
The world's first fully integrated hybrid system for corrugated packaging. One line. Infinite possibilities.
80%Ink savings vs pure digital on solid backgrounds
<2M€Entry investment for Explorer configuration
77%Plant uptime — up from 57% with Flexo HQ alone
3×Production capacity by adding one hybrid line
Built for every role
Different decision-makers, one clear case.
The same hybrid line answers a different question for each seat at the table.
Sales
Win the short-run jobs your flexo line can't take profitably.
- Profitable from square metre one — no plate cost on changeovers
- Serve brand-owner demand for HD graphics on small batches
- Shorter lead times open new buyer conversations
- Same line for hybrid flexo runs — no production segmentation pitch
General Management
Capex you can defend, scale you can plan.
- Entry investment under €2M with a modular upgrade path
- 3× production capacity by adding one hybrid line — no second flexo needed
- Combined plant uptime up to 77% — from 57% with Flexo HQ alone
- Lifecycle OEE+ agreement: fixed monthly fee, predictable cost
Operations
One line, two operators, fewer moving parts to manage.
- 1 shift × 2 operators delivering ~32,000 m²/day
- Single control system — no multi-vendor integration headaches
- Modular: add capacity incrementally without rebuilding the line
- 360° Lifecycle support keeps performance stable, not reactive
Kento Hybrid in production — full line overview
Industry recognition
“This printer should change the dynamics of the market.”
“Best Innovation — Silver Award for integrating analog flexo and digital printing in a hybrid solution.”
Africa's first Kento Hybrid, for export-ready agri-food packaging.
“Testimonial pending video post-production.”
160KTarget tonnesCapacity by 2030 (from current 90K)
1stIn AfricaFirst Kento Hybrid on the continent
Ready to see if hybrid makes sense for your plant?
Schedule a no-obligation demo — remote or at our demo center near Valencia, Spain.
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